After watching this video, Sen Dino is a genius, an uncommon character, a political marketing guru of the first order!
May I totally disagree with your rigid, conservative perspective because life is drama, and Sen Dino ventilates candour with poetic licence; he magnets attention, keeps his audience spell bound, and delivers his message with such childish, youthful, innocent, and lively ambience, that the message sticks forever, in the minds and consciousness of the receiver.
Of great import is the fact that Nigeria have a very youthful population; indeed the youths at heart between the ages of 18/50 years are more than 70 percent of the voting population, and if you add the voting strength of our women then be rest assured that Sen Dino is effectively communicating to about 90 percent of voters, with brutal frankness, and dramatic extravaganza par excellence!
During my university days in the university of port Harcourt, I was taught by Prof Nnoli, Prof Bell Gam, etc, and indeed our famous Prof Ola Rotimi (elective courses ) that the easiest way to market and communicate a brand sustainably is to use drama and infuse it with music and humour!
Sen Dino have combined both mediums with such brutal effect that he will always get his mainly over stressed Nigerian audience, presently anguished with economic hardship overtly excited and humoured!
Your conservative believe that a Senator need not combine drama, humour and music to communicate is out dated; it does not factor the demographic youthfulness of Nigerians, and the fact that there is so much stress living in Nigeria, hence Sen Dino Malayes modus operandi is appreciated and adored by about 90 percent of Nigerians, religious, tribal, class distinction, notwithstanding!
Thanks for your time!
Philip Elueme Sec-Gen, SPON.
No comments:
Post a Comment